RHS Chelsea Flower Show

about project

We loved working on this PR piece for Veevers-Carter and the Covent Garden Flower Market. Their combined debut entry to the 2016 Chelsea Flower Show became a sensation in worldwide press and the images went viral in the social media.
The piece depicting a 3D floral representation of the Queen’s Head on the front side is known as “Behind Every Great Florist”. It is made as a tribute to the Queen’s 90th bday while celebrating floral creativity in Britain’s oldest flower market.
The piece was adored by all visitors in the show, as well as members of the Royal family and the Queen, Herself. It went on to win one of the show’s gold medals.
We feel very honoured that we have been invited to document the full process of the project’s conception, production and exhibition. The resulting PR film was used by Veevers-Carter during and after the show while certain aspects of the film where shown on BBC 2.